If you’ve been reading my blog for awhile and / or following me on social media, you’ve probably already heard me express my sadness over the fact that blogging has changed a lot over the years. I fell in love with reading blogs before I fell in love with writing them, and my interest was based on a genuine desire to follow along with the lives of my favorite bloggers. Real, interesting humans, because I cared more about their words than the way they looked. When I started my own blog, it was much more personal, but over the years it shifted into more of an informational website with a little bit of personal life here and there.
That happened for a few reasons. It was partly a conscious shift, and partly unconscious. I think a lot of bloggers felt it when the world started to “speed up” and Internet users became greedy for instant information, with less of an interest in other people’s lives. It seemed like people didn’t really care to read personal updates anymore, and all content takes a lot of time, so that’s the type that most of us cut.
The other piece of it, though, was self-protection. Sometimes it gets exhausting when you’re sharing a lot of your personal life, people read things out of order, things get misconstrued – all of that. The last few years have been a whirlwind for me. When I started my blog in college, it was somehow easier for me to write every single day and fit time in for everything. I also didn’t sleep, so I’m sure that was a factor… As I started working full-time, traveling a lot more, starting more businesses, expanding my brand, prioritizing my sanity, and so on, time became harder to find. I could barely keep my head on straight enough to update my closest friends on what was going on, or even keep up myself, so updating the rest of the world got put on the back burner. This was easy enough to do working under the assumption that, well, no one wanted to read that stuff anyways. Right?
Instagram blew up in a new way when Instagram stories arrived on the scene, and suddenly it became easier than ever before to share intimate details of your daily life with all of your followers, all in 10 second clips. It’s much faster to film a 10 second clip than to write an entire blog post, and people were actually watching stories. Instagram became the place for personal content, but then it became the place for “informational content” as well when people started to see how big the audience was on the platform. People were getting too lazy to go to an actual website – why would they when they could just scroll through a feed and pick up bits and pieces of a wider variety of content? More content, less details, less decisions. Instagram made it easy to keep up with hundreds of people at once instead of just a few favorite websites you had to take the time to read. We got caught up in convenience.
But it was also a very accessible way to create an immediate, interactive community. People could watch stories, comment on your photo, interact with each other, and so on.
Over time, though, Instagram lost its magic. Don’t get me wrong – I do still love IG for many reasons, but a lot of content creators have lost their motivation. I’m on Instagram for the community and connection. I crave a deeper connection with you. It’s not just about putting out information and saying goodbye. At first, IG provided that connection. But with the algorithm change and the oversaturation of the platform, that got lost. I won’t lie – it’s really overwhelming to keep up with posting content to Instagram stories, the IG feed, a website, podcasts, Facebook, newsletters, and who knows where else all the time. But it’s worth it when you feel like it’s truly reaching people and they’re enjoying it. It is not worth it, though, when no one is really seeing it or interacting with it. Radio silence sometimes feels worse than negative feedback. You start to think, why am I posting this if no one is going to even see it? If it’s going to be gone in just a day? If it’s not really benefiting anyone?
Because that’s the truth – if it’s on IG it’s not REALLY there for longer than a day – stories or feed. Yes, it technically stays on your feed, but how many of us really scroll back 50 posts to see what was going on with people we missed? I’ve realized that with some of my closest friends, I NEVER see their content unless I go out of my way to search for it – and these are people I have always interacted with. So if it’s someone whose posts you DON’T comment on, the chances you’ll see what they’re posting are slim to none.
Anyways, though, there’s no real reason to cry over spilled milk. I don’t have control over the IG algorithm, but the point is that it honestly left me feeling very unmotivated, and pretty saddened that both old-school blogging AND new-generation Instagramming had kind of died, too. So I took the time to focus on myself, grow as a person, have a lot of new experiences, discover whole new sides of myself, focus on my personal life, and grow my business in a lot of other ways. I wouldn’t have been able to take my business to where it is right now without that time. I wouldn’t have broken through in terms of my intuition, spirituality, and Reiki practice without that time. I wouldn’t have created relationships as deep as I have without that time. At the end of the day, that time made me a happier person that I ever have been before. That being said, it was a disappointment that the online community had changed so much.
As a consumer, I’ve been pretty much over Instagram. Not because people aren’t posting amazing things, and not because I don’t want to see their posts, but I just can’t keep up. It’s too much, and it’s frustrating when I feel like I don’t even have control over what I see! And I want to live my real life. Personally, I also just really hate long-form content on IG. When I go on Instagram, I am not in the mental space to read a looooong caption – I kind of get annoyed it’s not on a website for me to bookmark and read later on a big screen. I’d rather scroll through some pictures and be done, not read 40 short novels.
As a content creator, obviously it’s also frustrating to put a lot of time into content that no one really interacts with. I don’t get paid for IG content, and I’d rather put that time into something that can generate either revenue or true connection. I feel like IG is the small talk of social media, but I don’t like small talk – I’m in it for a deep conversation. The key to my heart is not asking me what my favorite color is – it’s asking me my deepest fear and greatest struggle and truest purpose. I think that’s why I’ve always preferred blogs – they’re the deep conversation, not the small talk.
Over time, all of this has led to me sharing less and less of my personal reflections and experiences with you, but I really believe that is a main reason why I’ve always had a such a strong connection with my readers and listeners – it always has been. Anyone who follows along knows I’m an open book. I still am, I just haven’t felt like I had the space to share quite as much of that as I used to back in the day. Sometimes I’ll think, I really want to talk about XYZ, but where do I post it? People scroll through stories, and they’ll be gone in a day. Not many people see what’s on the feed. People don’t care about personal / reflective / rambling blog posts. I don’t want to add even more time to my already lengthy podcasts. I hate to send out another email every week – I don’t want to bombard people if they’re not interested in those topics. You know, just talking myself out of it. Classic human nature. We all do it.
But in the last few weeks it has become clear to me that those excuses are just excuses, and I needed to figure out how to create the space to post more of my own personal experiences or thoughts somewhere for anyone who is interested. If something in my life isn’t the way I want it to be, you can bet your money I am going to do whatever I can to change it.
Personally, I’ve really changed the type of content I consume. I used to be obsessed with informative health podcasts and websites, always learning new tangible information, but now I’m much more interested in people’s lives. Social dynamics. Raw human emotion. Humanizing people again. The simple things. Conversation rather than direction. Just feeling that community again! And I’ve been much much happier since doing so.
I decided that the best place to create that space is right here on my blog, the way it used to be – but even moreso. At least I know that no one else is controlling what you see on my blog, and it won’t go away after 24 hours. And the people who do enjoy this kind of content and care about it will be on my website anyways. You’re the real fam – the people who hop on every week to see what I’m posting. I appreciate you.
So, this post is my “explanatory post” before we hop in. You can expect more regular posts with my reflections, experiences, personal updates, thoughts on random life topics, favorites, whatever is on my mind… you get the gist. I’m excited for more casual check-ins with you. I’ve always kept up with you and shared what’s going on, but on some level I feel like I’ve really missed you, because it hasn’t been as in-depth or in-the-moment as it used to be a few years ago. I’ve missed this. Heart-to-heart posts with you where it’s like I’m writing you a little letter or you’re reading my diary or you’re inside my head. That’s what created our connection, you know? Because I love to share my thoughts, so you can comment and share yours.
And if you’re not into it, you can skip over these posts. No harm done. But if you ARE into it, this is the place to come from now on for this type of content from me. Thank you for being here! I would love to hear YOUR thoughts.
Are there any bloggers you like to keep up with who still write journal-style posts on their websites? Please share below!